If you’re seriously looking for ways to make money online, you must have come across many articles and videos telling you how blogging can make that wish a reality. But what is blogging all about? Is blogging for everyone?
In this post, I will be talking about blogging and how you can start building a profitable money-making business simply by learning the mechanics of this art. Yes, I call this art because it involves more than just skills – it has something to do with what you love and enjoy doing.
What is a Blog?
A blog (short for weblog) refers to websites that contain information on various topics that range from personal to religious or political. Most of the time, blogs focus on one narrow subject rather than a whole range of subjects, depending on the interest of the blogger. In simpler terms, a blog is a platform where a writer or group of writers share their views on an individual subject.
One important thing to note about a blog is that it needs frequent updates. Since its goal is to provide information to its readers, the contents must have the potential to offer something new each day, week, or month.
Also, since blogs promote reader engagement, readers get a chance to comment and express their personal opinions or concern to the owner of the blog site and its viewers.
What is Blogging? Why has it Become so Popular?
Blogging in its original definition involves a person talking about how their day has been. It’s like journaling their experience on a day-to-day basis; kind of like a modern version of a personal diary. The only difference is that you get to share it with your readers or viewers by making it available online.
Today, blogging has a new concept. Blogging is writing about an event, a situation, or a topic in a blog. It is a means where one shares their knowledge and expertise on certain topics in order to help other people with the information they need.
Blogging did not become popular until the introduction of WordPress (WP) in 2003. WordPress started offering a free blogging platform which many people have found useful because it’s easy to install, maintain and use.
*The popularity of blogging continues to increase over time due to the following reasons:
1) It became a mainstream source of information.
People create blogs in order to deliver valuable information and news to other people over the internet. Did you know that there are over 2 trillion Google searches per day just this year (2018)? What’s more, according to Internet Live Stats, there are 5.5 billion searches done on Google per day or over 63 thousand search queries done per second. That’s a lot!
People access the internet every second for information on about just anything.
2) Companies promote their products through blogging and keep their customers and clients up to date.
Business owners can grow and scale their business by having a platform to interact with their potential customers. The more people visit your blog, the more exposure and trust your brand gets.
3) You can earn money through blogging.
Yes, you can actually make money blogging about your passion or interest. Once your blog gets enough attention (they call it traffic), you can start looking into ways to monetize it by offering your services and selling valuable products – yours or others’.
Should You Start Blogging?
Now that you know what blogging is all about, you might be wondering if you should start your own blog. In one of my articles, I mentioned that one of the benefits of being in good shape or health is it enables you to achieve financial success.
And one of the ways to accomplish that is by having your own blog site. How would you like to quit your job and make blogging your primary source of income? As I said, blogging is not only a means to share your views on certain topics; your blog has the potential to replace your job.
4 Simple Steps to Start Blogging
Your question now might be: “Where do I start and how?” Here are the basics of starting a blog and building a successful online business.
1) Choose the right niche for your blog.
What are you passionate about? The idea here is to pick something that you’re interested in and start writing about it. That’s what a “niche” is all about. One common mistake even veteran bloggers commit is choosing a niche that they have no interest in.
When you start blogging, it’s important to see it as something you can do for the “long term” and that is why it is advisable to choose something you love and enjoy writing about. If you are having fun with your blog, you have a higher chance of becoming successful.
2) Build a website, choose a web platform, and host your blog.
Building a website used to be a very complex task, especially for those who have no idea about basic HTML (Hypertext Markup Language) and web design.
But all that has changed, thanks to WordPress. Website building has become simple and easy and anyone can build a website in just less than 30 seconds.
*Note: HTML is a standardized system for tagging text files to achieve font, graphic, color, and hyperlink effects on World Wide Web (www) pages.
WordPress is by far one of the biggest blogging platforms in the world. As of today, there are now more than 82 million active users, which is massive. But the best thing about WordPress is that it is now incorporated in site builder platforms such as the one I am using.
Choosing a host for your website is another thing you need to consider. There are tons of platforms that offer free blogs, such as WordPress, Tumbler, and Blogger to name a few, and that’s great. However, if you choose a free alternative, you won’t be able to fully monetize your blog. That is because you don’t own your blog and there are limits to free blogs.
3) Get rankings and attract visitors.
In order to make money, you need to get people to visit your blog. You accomplish this by writing relevant content that converts and getting your site ready for SEO (Search Engine Optimization).
Applying proper SEO techniques will give your posts and pages high rankings on search engines such as Google, Yahoo, and Bing. Again, my recommended platform will teach you exactly how to do that. The best part is you can start building 2 websites for free.
4) Monetize your blog.
You can start promoting your products or other peoples’ products once your blog site starts getting traffic. If you have no products to promote and sell, there are various affiliate programs you can take part in.
*Here’s a summary of the lessons and outcomes you will be getting should you choose to join me in the number 1 online business community that I am a part of:
Are you still unsure if blogging is for you? If you’re like most people who want to have time freedom and financial freedom, you might want to consider blogging as a means to replace your day job.
More and more people are searching for ways to make money online so they can work at their own pace and time. They want to get out of the “rat race” that they are willing to start all over again and do something that they actually enjoy.
I’m not saying that working in front of your computer in the comfort of your home or anywhere else as long as you have a laptop and internet connection is what everybody wishes for. There are people who are passionate about helping others so they started blogging for that purpose and still keep their jobs.
Some people also blog for the purpose of gaining more knowledge in their industry or field of expertise. Read what one blogger said:
“Blogging is a good reason to learn more about your industry. As you learn about new things to write about, you will read more and do research, making blogging a good educational tool.”
If you love working for someone else until retirement, then I wish you well. But if you’re open to building a blog and eventually making blogging a full-time job, you can check out my review of my recommended platform by clicking this link.